In 2005, Andrew Smith published his first Customers in Britain review of attitudes towards customer service and loyalty in Britain, in partnership with global panel experts Research Now.

Firebrand’s survey has become the acknowledged annual benchmark of public attitudes in this arena. Customers include Ofgem, PwC, BP, Which, OFCOM and Citizens Advice.

Nationally representative samples of 1000 adults each year provide statistically reliable indices invaluable to any organisation operating in the service sector.

New: Additional infographics pack with the main trend stories

Contact us for your free snapshot report and detailed contents list OR to buy your full trends, infographics and data report package for immediate delivery. Your package includes all back-data and reports as required.

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