Odeon Cinemas | Firebrand Insight case study

Odeon Cinemas: Big screen presence

Leisure & Media

Odeon Cinemas

Across its long years of working as a trusted partner of The Odeon brand, Firebrand has provided ongoing insight into a range of of topics and themes from brand positioning through product and service optimisation into communications strategy and new-product-development.

Our process has typically involved bringing together cinema-goer opinion and attitudes overlaid with employee and management feedback to provide commercially astute solutions and approaches.  Indeed, the work we undertook to direct the launch of Odeon’s loyalty card proposition – an industry first – prompted our then client to comment…

‘Firebrand’s pricing and benefits work and the prediction model designed for Odeon’s new loyalty card was the single most valuable insight project we undertook during my time in charge’.
Luke Vetere, Former Marketing & Sales Director, ODEON Cinemas