Mesh: growth strategy for a specialist energy consultancy
Mesh advises on renewable energy solutions, marketing their services to end clients but almost always via architect introductions. They came to us to find out how the market operated, and how to most effectively present themselves to grow their business.
The obvious way to research complex issues amongst senior architects is via in-depth discussions. This allows us to augment our client report with plentiful comments and audio highlights.
We provided detailed advice about which market segment to prioritise, and the best ways to build influence and reputation amongst architects – including priorities for a website rebuild. After 6 months we hear efforts are already bearing fruit, with more networking, seminar and SM activity.
Doug Johnson, MD, comments:
‘Firebrand’s work successfully laid a solid foundation to help us build multiple key marketing campaigns.’