Ancestry | Firebrand Insight case study

Ancestry: heritage insight.

Leisure & Media


Ancestry is the leading global player in the growing family history research market, boasting nearly 2 million subscribers worldwide.  Members can access family-tree building software, search family database records and compare notes with fellow subscribers.

Firebrand has aided Ancestry’s European expansion for many years through evaluation of subscriber feedback, service priorities, product-development options and new market-entry strategies.  Most recently, projects have looked at a pan-European brand-extension opportunity and the development of a powerful mobile app.

“We are always impressed by how quickly Firebrand gets to grips with our project aims and anticipates any subsequent questions we may have in the analysis…our preferred researcher.”
Angela Crouch – Former Commercial Director