Sticky9: Brand strategy – where to next?
Leisure & Media
Sticky9 has established a great reputation as an online supplier of fridge magnets and other digital photo products. They set Firebrand the challenge of defining a customer-driven brand strategy for its principal markets; The UK, USA and Australia.
Our innovative approach involved the setting up of micro-community forums to explore issues and concerns in significant depth paired with a major online survey to quantify and validate qualitative direction. A high-energy two day workshop helped ensure that findings were embedded within the organisation and Firebrand continues to work with the brand for NPD evaluation.
“Firebrand did a very professional job in assessing what drives and motivates current customers. The debriefing process proved critical in ensuring the findings achieved due prominence within the business”.
Faye MacDonald, Global CRM Manager